SEO for photographers is basically a process of making your website more visible to the search engines and the users. It will not just help bring more visitors to the website but also generate more business through the organic referral traffic. Whether you are in a startup photography business or an already well established one, optimising your photography website for SEO will get your photos and website seen by many ore potential clients.
Why SEO for Photographers is Important
Showcasing your photos and portfolio is important to get more clients as a photographer. This is where SEO plays a crucial role. With SEO you can easily get more views to your photographs and portfolio. Moreover, hiring SEO services for photographers will also help you rank for certain photography related keywords of your local city or region.
Here is a list of 5 killer benefits to be gained from the search engine optimisation services for photographers:-
SEO will keep you Ahead of the Competition
Staying ahead of the competition is the key to run a successful business these days. Competition in the photography business can be tough, almost akin to a race to reach the customers before your competitors.
Watching your competitors getting more business or a higher ranking on the important keywords can be frustrating. But if you have implemented all the necessary SEO changes to your website, you will likely to be ahead in the race every time. The key is to never give up on SEO if it has not shown any result yet. Over time, you will surely see yourself ahead of your competitors in this race.
Get Found in Google Search Queries
Most of the time, people who look for photography services on Google or other search engines are often in a process of “making” a decision”. They may be looking at testimonials or portfolio of the photographer. This is a critical time for you to be visible on various search engine queries.
They could be looking for the exact service that you offer but if you haven’t done SEO for your photography website, there is no chance a searcher can find you online and you will remain invisible to them.
With the help of professional SEO services, you can ensure that your audience can see you when they are looking for photography services in your area. According to research, your website will be only visible to 92% of searchers if it is ranking on the first page of Google.
Build a Unique Brand Identity
Building a unique online space requires continuous efforts.
There are a number of benefits of having a strong online reputation as a photographer. People will be willing to hire you for whatever event they are planning in the near future. But, to reach that stage, a lot of work needs to be done on your website or work profile to refine your presence in the various social media channels.
So if you want your story to be heard, it should be unique, compelling, and convincing. But keep in mind, all your efforts will be wasted if you don’t invest in SEO. That’s why you need to make sure someone is actually discovering the stories you are creating.
Your Impression will make an Impact
A popular quote is “First Impression is the Last Impression.” This is especially true when it comes to business. Most of the buyers make a decision regarding a business upon the first impression.
It means a single impactful appearance in the search results is enough to make sure you beat the competition. But again, it is only possible when you have SEO on your side.
Getting your photography website optimised with rich snippets (HTML code which ‘marks up’ the page to provide search engines with information about the page) will help your website be seen above competitors. According to research, 70% of snippets on a search page come from results that are not on the first rank which means your website can pull a huge number of clicks with rich snippets without ranking on the top.
Another benefit of adding a rich snippet is that they act as proof of your credibility. Review snippets allow customer feedback to appear just below your website link, leading to a you can successful first impression.
SEO will Grow Website Traffic & Conversion Rate
The key function of SEO is to increase website traffic and the conversion rate. This process of SEO begins with optimising the visibility of your website on search engines, followed by adding rich snippets to generate clicks. Finally, the website should be kept optimised to enhance the user experience.
The visibility of your website is the key. The greater the website visibility, the more website traffic you receive, which will then lead to conversions and sales.
How we can help?
Online Business Solutions is one of the leading SEO and digital marketing companies in London, UK. We have a team of experienced SEO and marketing experts to provide custom marketing solutions to suit the unique requirements of your business.
You can also call our friendly customer support at +44 20 3026 7340 or drop us a line at [email protected]