Are you looking to improve your business opportunities? Surely, you are. You have probably worked out some strategic changes to your marketing plans as well. Do consider getting into a discussion with your website designing company Delhi and understand if making some changes to the website design could be worth the effort.
While it is not feasible or advisable to make frequent changes to your website, a few tweaks here and there regularly are essential. An occasional overhaul could also work wonders for your business provided you have given serious thought to the pros and cons of the changes before going ahead with the implementation.
Lay Out a Plan to Improve User Experience
Even when you are considering the desired changes, you must not lose sight of the basic requirements of a good website. From the moment the consumers visit your website, it should be able to:
• Make them interested instantly – Visual Appeal
• Let the consumers know what you do – Informative
• Let them navigate through the website easily – Comprehensive Menus
• Make it easy for them to find information – Search Function
• Keep the layout simple – Easy to Read
• Keep them engaged – Good Content
• Guide them to the next steps – CTAs
• Give them what they need
• Allow for transparency in pricing
Allow your design to flow in the same order as you expect the consumer to behave when visiting.
Make Some Deletions
There could be a lot of elements that affect the functioning of your website to its full potential. Remove or replace them. These could be:
• Large medial files
• Long content
• Plug-ins that are not used
These elements slow down the page and lead to a higher bounce rate. Advise your website designing company in Delhi to identify any other element that could be affecting the engagement rate.
Keep It Relevant
Even after the consumer has the patience to wait for the page to load, the attention span is short and the evaluation of your website takes place in a span of a mere 8 seconds. In that time, the consumer must be able to understand that your website can add value to him. Short and relevant content should be able to get powerful messages across.
Mind Your Language
Keeping the language simple and free of technical jargon will make it appealing to all the readers, irrespective of whether they are novices or veterans in your field. It is best if you cater to all. Avoid repeated use of emphatic words as they lose their value with hammering.
Allow the Content to Be Shared
If a consumer finds something relevant and impressive on your website, he/she might want to share it with others. Provide the opportunity of doing so through the medium of appropriate buttons. This will help improve the traffic and business opportunities generated by your website.
Optimise for Mobile Devices
Any website design that is created or revised in the current scenario must consider mobile devices as the primary interface. It must certainly not disregard the use of laptops and desktops and should be responsive.
All the design elements should work together to improve the business, but it is important to let the users find you and you must optimise your website for the same. A good SEO strategy is just as important as the design. A digital marketing company in India can often be an SEO strategist as well as a website designing company Delhi.