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Scuti.AI has raised $10 million in funding to propel its AI-driven media and retail marketplace focused on gamers.
New York-based Scuti enables game makers to monetize more efficient while retaining players through rewards.
The investment, led by a prominent family office, aims to propel SCUTI’s global expansion in 2024, pushing the company’s valuation beyond $100 million USD. In a strategic move, San Francisco Giants’ Mario Alioto has joined Scuti’s advisory board.
Founded by a team of industry veterans with experience at Blizzard, Epic Games, Zynga, Electronic Arts, and Microsoft Games Studio, Scuti is spearheaded by its CEO and founder, Nicholas Longano, a 23-year veteran in the video game industry. Longano, who previously served as the president of Massive, a company he sold to Microsoft in 2006, brings a wealth of experience to Scuti.
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“The landscape of game monetization is evolving with changes in DMA, IDFA, and ATT rules. Traditional methods are no longer effective. AI platforms, like SCUTI, empower game makers to monetize more efficiently while retaining players for extended periods,” said Longano, CEO of Scuti, in a statement. “Our lead investor shares our vision, recognizing the immense untapped potential in this blue ocean opportunity. This investment is not just for our benefit but aims to enhance the experience for every game maker and player in our network.”
Scuti’s media and retail marketplace is strategically designed to enable game makers to optimize monetization efficiently. The platform facilitates brands in selling directly to players, who, in turn, earn rewards with each purchase.
Scuti’s interoperable rewards can be seamlessly exchanged for in-game currency or credited towards further purchases from the Scuti marketplace. Notably, the platform delivers various ad inventory types, including display, video, and audio ads, without disrupting gameplay.
With an impressive start, Scuti has inked deals with over 50 game developers and publishers in its first year, covering more than 100 titles and reaching an audience of 50 million monthly players. The company is set to onboard some of the world’s largest game publishers in 2024, anticipating an additional 100 million players to join its expanding network.
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