Your website is the core of your world of digital marketing, the place towards which all digital rivers flow. And most of its traffic sources, of course, are usually organic search.

Yet all too often, before getting a website designed (or redesigned), companies do not think about SEO, and these sites are often seriously missing on the SEO and digital marketing front. They may look clean, but if at design time the marketing charisma is not packed in, then you will be running a wooden leg of the marketing race. Resulting in wasting a whole lot of time and resources.

Non-SEO optimized website means: 

  • In search engines, your site will not rate 
  • Potential customers will not find your website.
  • Your competition will bring your prospective company 
  • A poorly re-designed site will cause your rankings to fall in some cases.

So, SEO should be an integral part of your website design (or redesign) process. Websites that are SEO-friendly typically get more traffic than websites that neglect search engines. You want to put the customers first of course. But you want to design and build your website with users AND search engines in mind, to get the most out of your website.

SEO-friendly Websites

To make them search-engine friendly, SEO web design is a way of designing and creating websites. Having a website SEO friendly ensures that each page on the website can be easily crawled by Google and other search engines, interpreted the content effectively and indexed in their database. When indexed, based on the topics they look for, they can then provide their users with the most important and useful web pages. The stronger the SEO policies and the more an SEO team is incorporated into the process of web design, the better the probability of indexing and ranking the search results on the first page.

Since less than 5% of people who use search engines every day navigate past the first page of Google search, it is critical that you design and build an SEO-friendly website to increase the traffic and gain Google first page rankings ultimately dragging traffic and more customers to your business each day.

It takes careful preparation and a systematic approach to representing your business and the services you offer to create an SEO-friendly site. Here are a few tips and tricks to SEO optimize your website redesign and ultimately boosting your reach and growing more customers each day.

Redesigning your Website to SEO optimized

A redesign of your website can boost the appearance, conversion rate, visitor experience, and more of your site, but it can also put your search engine rankings and traffic at risk. You could modify your domain name, subdomains, page-level optimization, and URL structure during the redesign process. You may add or transfer content within the hierarchy of your site or delete it entirely. You may also add new parts or new features to certain technical problems and run into them.

Although it is unlikely that all these improvements will be included in your redesign, without proper preparation and implementation, all of them will be troublesome for your rankings and organic traffic.

Survey your Current Version of Website

You need to benchmark the efficiency of your current site before redesigning your site. Look at bounce rate, time on site, domain authority, number of form submissions, number of unique visitors, and the total amount of sales generated, in addition to looking at your rankings for important keywords.

You will be able to say what is working and whats not working on your site with this detail. Instead of starting from scratch, you can then maintain what is working and strengthen what is not in your redesign.

Inventory your Best-Performing Content

Take note of the pages that have the most likes, views, and inbound links when reviewing your site and the keywords these pages rank for. On your current site, these are properties that you need to secure during your redesign. You could seriously damage your SEO if you do not.

Say for instance, that you delete a page with a high number of inbound links. Since inbound links help search engines assess the quality of your content and drive referral traffic to your site, your keyword rankings and traffic could be reduced by removing this page.

By figuring out what content on your platform is performing well you will prevent this error. To maintain their SEO throughout the redesign process, you will want to limit changes to these pages.

Optimizing the Content

Every page on your web must target one or two keywords that are important to your company to achieve your SEO goals. Instead of making assumptions, this means that your marketing strategy is designed on what your customers are looking for.

Once the keywords for each page are decided, introduce on-page SEO strategies to maximize your ranking chances. A good practice is to hire small business SEO Melbourne and use your keyword in each pages title, introductory paragraph, heading, URL, body, meta summary, and image alt tags. Another is to add links to similar content that allows bots and readers of search engines to access your website and understand the connection between your posts and pages.

Updating the Structure of Your Site

You may want to ensure that the remaining pages are arranged in a way that allows visitors and search engines to easily locate them and comprehend their relationship once you have pruned the new content.

A well-organized layout enables search bots to understand not only the relationship between pages but also the meaning of individual pages. For instance, since more pages connect to your blog homepage than an author page, search engines give the blog homepage more importance than individual pages. Since more pages than an authors page link to your blog homepage.

Get the page speed optimized

We know that quick load times are expected by todays online consumers. In two seconds or less, 47 percent of consumers expect a web page to load. Site pace, however, is not just critical for user experience; it is also a search ranking factor.

Consider compressing your files, adding a content delivery network (CDN), minifying your code, and using a caching plugin on your web to boost your average page load time.

Update your sitemap with XML

You will need to update your XML sitemap and upload it to Google and Bing once your site is up. A sitemap is like a sites floor plan. It lists all the related URLs so that your sites layout can be more easily understood by search engine crawlers and evaluated and ranked.