Today, almost everyone relies on Google to find anything they might need — from an old song to a new restaurant. Whatever your website offers, your target audience is likely to use Google to find it. Still, you can’t just sit around and hope someone stumbles upon it. It’s quite easy to start an adult website, but to attract your preferred users, you’ll need to focus on SEO.
SEO, or search engine optimization, is a strategy for improving your website’s ranking on search engines like Google and Bing. Here are just a few things it can help you with:
- Attract the people that will want to come to your website;
- Increase the overall number of visitors;
- Keep users longer on the site;
- Reduce the number of one-and-done visits.
Today, you’re going to learn about adult website optimization — what it is, how it differs from regular SEO, how much effort it requires, and how to optimize your site.
Adult SEO vs. Mainstream SEO
As you might’ve guessed, marketing 18+ websites is much harder than marketing family-friendly ones. For starters, Google has strict regulations concerning adult content. The company doesn’t support any type of content that aims to arouse. Thus, paid advertising on Google is out of the picture.
Furthermore, the majority of websites don’t want anything to do with adult content, either. Meaning, porn sites have far fewer promotion opportunities than regular ones. As such, adult websites rely on organic results much more than regular websites.
That’s a significant reason why good SEO is crucial in the adult industry.
The Importance of Adult SEO
Why should you invest in adult SEO? For starters, there’s a massive market for it. Last year, the adult website industry in the United States reached $617,7 million. Also, it grew by roughly 10% year-over-year for the previous five years. Moreover, it doesn’t seem like the industry will slow down any time soon.
An optimized website has the potential to expose your content to millions of new users. Yet, without optimization, the chances of someone stumbling upon your site are slim.
Furthermore, optimizing for mobile is crucial nowadays. Between 2013 and 2018, mobile visits to adult websites have grown by 30%. Now, more than 250 million people worldwide use their mobile devices to view adult images, videos, and live cams.
The Basics of Adult Website Optimization
Whether you want to dive into SEO all on your own or hire someone to do the work for you, you need to be familiar with the tasks at hand:
- Keyword research;
- Fresh content creation;
- Content optimization;
- Quality backlinks;
- Website speed.
With keyword research, you find the terms your target audience uses to search for your website. It will help you optimize your website, content, and shape your marketing campaign.
If you’ve never done keyword research before, here a few things you should know:
- Research your competitors. Identify your main competition and see what keywords they rank for. Then, find out what content works best for them. Afterward, use that knowledge to guide your SEO strategy.
- Understand keyword search intent. Keywords can be informational, navigational, and transactional. Focus on finding transactional keywords in your niche, and try to rank for them to increase your bottom line.
- Focus on long-tail keywords. Long-tail keywords are usually a combination of three to five keywords used for a specific search. While they have lower search volumes, their conversion rates are high.
Some great tools are Moz Keyword Explorer, Google Keyword Planner, and SEMRush Organic Competition.
Fresh Content Creation
Your website needs to be regularly updated with new content to stay at the top of search results. Statista found that 87% of men and 28,5% of women watch adult videos every week and do so regularly. Meaning, a lot of people consume adult content daily.
Thus, you need to create fresh content consistently. The more engaging it is, the more people will come back to your website. That will generate more traffic and boost your ranking on search engines.
Another tactic is to update older content every few months. Too many irrelevant pages may affect your search rankings, reducing traffic. You can expand on older articles or write new ones entirely.
If titles give you a hard time, try out the Content Row Link Bait Generator, HubSpot Topic Generator, and the Inbound Now Blog Title Idea Generator.
Google’s primary purpose is to give its users the most relevant answer to a search query. Therefore, when you target a keyword, you must let Google know you have what the user is looking for. The easiest way to do that is through using SEO optimized content.
First off, you need to make sure that all of your content is 100% unique. You shouldn’t copy/paste someone’s article and claim it as your own. If you do, Google will categorize your content as spam. Then, it will reduce your website’s rankings, and all of your SEO efforts will be in vain.
Next, make good use of your primary and secondary keywords. When optimizing a text post, your main keyword needs to be in the page title, description, and within the text.
Also, you should seek to place primary keywords in the alt text of pictures, category tags, as well as video descriptions. That clearly tells Google the image or video is relevant to the keyword used.
Yoast Content Analysis, Moz Pro On-Page Optimization, and SEMRush are some useful tools to employ.
Backlinks give your site credibility. The more people link to your site, the more credible you are in Google’s eyes. Still, getting backlinks in the adult niche is not exactly a walk in the park. That’s because most people don’t want to have adult-related content on their websites.
However, building links in the adult industry isn’t impossible. After all, there are plenty of sites and blogs that will gladly link to high-quality content. You just need to make sure that the websites you’re reaching out to are appropriate.
Link equity, also known as “link juice,” is a ranking factor where links pass authority from one page to another. As such, if you want to rank high in search results, you must associate your website with sites that are an authority in your niche.
To find them faster, you can use tools like Ahrefs, Majestic SEO, and Moz Open Site Explorer.
Nowadays, website speed is one of the most crucial ranking factors. Most users won’t wait more than a few seconds for a web page to load. Therefore, you need to keep the loading time to a minimum. Just look at the most prominent adult website in the world — Pornhub.
Most visitors browse Pornhub using the search function at the top of each page. In 2019, it processed 39 billion searches. That amounts to 77,861 searches per minute. The platform wouldn’t enjoy such success if its pages took more than a few seconds to load.
What can you do to speed up your website? Your speed relies heavily on your hosting provider. After all, adult websites need high bandwidth due to their high-resolution content. Since most mainstream hosting providers don’t support adult content, they often don’t have suitable plans to fulfill those requirements.
That’s why you should look into offshore hosting. Many providers around the world offer services that cater to adult websites. Those include powerful servers that can host your content, protect your privacy, and provide optimal site speed.
Tools like WebPageTest, Google PageSpeed Insights, and Pingdom Speed Test can immediately show you how fast your website is.
The adult industry is extremely competitive. Thus, you need to make your website as visible and accessible as possible to beat your competitors. Here’s a short checklist of things you need to do to optimize your website:
- Conduct keyword research and pick the right keywords;
- Focus on unique content and update regularly;
- Optimize your site per Google’s standards;
- Build a good number of related backlinks to your website;
- Make sure your site’s load time isn’t more than a few seconds.
Keep in mind that you can’t rank overnight. These practices will surely help you succeed, but they can take months to show results. You should consider hiring additional help if you want to rank quicker. Look into adult SEO companies that can help you speed up the entire process and climb to the top of Google’s search results.