Lance Burstyn was in the luxury brand space as the president and owner of Krieger Watch Corp. He was able to use his marketing and design talent to completely rebrand Krieger Watch Corp. His strong relationships in the entertainment arena put his quality time pieces on the wrist of many celebrities including Leonardo DiCaprio, Alex Rodriguez, Robert Downey Jr., Ryan Seacrest, Usher, and Shakira. His success also allowed him to align key distribution opportunities across the Globe.