As Magento stores raise in numbers the competition gets fiercer and the battle to the top search results gets powerful. Unless you organize your Magento store and optimize it to be Search Engine Optimization responsive, there is no way you can beat all that competition. Applying the right configuration creates a strong establishment to stand your search engine marketing campaigns on. The procedure of optimization starts during the development phase itself. Do not pass the time until the store is ready to begin optimization.
1.Web configuration 2. Meta Data 3. The robots file 4. Product pages 5. Images 6. Duplicates
7. Tag structures 8. Template files.Above all, make sure that you verify every aspect of your Magento website and tweak the features that could improve your rankings and search engine optimization efforts.