Setting up a retail business is a daunting task. Choosing the right platform adds more challenges, as you’re deciding the fate of your future business. This decision should be made wisely. That’s why researching your options is crucial.

There are many ecommerce solutions nowadays and the two most popular platforms are Magento and Shopify. In recent years, Shopify and Magento went through a lot of changes and presented some interesting innovations to become one of the most commonly used platforms on the market.

If you find yourself in two minds between the choice of Magento vs Shopify — no worries! We will analyze the pros and cons of both Magento vs Shopify in order to choose the right technology for your business. Keep reading to discover what differentiates these ecommerce giants and find out the most suitable solution for your retail business. Let’s dive right in.

How to Choose an Ecommerce Platform

Our Shopify Magento comparison will highlight their main differences. There are many aspects that should be taken into consideration when selecting a platform. Here, we’re going to compare Magento vs Shopify based on several key factors, including:

Ease of use



Theme Selection



Payment solutions

Extensions and Apps

Inventory management




Magento vs Shopify Comparison

Ease of use

One of the most important aspects of a novice merchant is how easy it is to start selling and making money. You and your team need to be able to quickly ramp up, understand how to use the platform’s features, and make full use of them.

Shopify is the best choice for businesses that are new to website building, as it’s incredibly easy to get up and running. Within 10 minutes of browsing the Shopify dashboard, beginners can understand how it works. It also has drag-and-drop tools, making it fairly easy to customize your website by moving elements around the page precisely how you want. For more advanced features, you’ll need to add apps or use custom coding.

Magento is relatively quick to deploy (in multiple languages, payment methods, etc), it will require technical knowledge and extended developer support. Magento isn’t the best choice for beginners, however, experienced ecommerce merchants will find every feature they need in a flexible, customizable interface. Magento requires substantial design restyling, as well as more time to set up and go live.

When it comes to coding, Magento and Shopify differ significantly. Shopify applies a coding language called Liquid, and Magento applies PHP. Magento is open-source, while Shopify is a closed platform (proprietary). With Magento, source code can be modified to meet specific store requirements, while with Shopify, it cannot be changed.

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