Hi there! My name is Kirsty and I run Ethical Enfys with my husband Evan.

Ethical Enfys came to life following the discovery of organic clothing when searching for clothes to fit our cloth nappy wearing daughter, Eva. It’s fair to say that I instantly fell in love with the vibrant colours and super cute patterns that many organic kids clothes companies produce, and I wanted to promote these companies and the sustainability that they encourage.

You may or may not know, but enfys (pronounced En-Vis) is the Welsh word for rainbow. The rainbow is the perfect symbol for our vision; bright, natural and a true reminder of how amazing our planet can be.

We want to help protect our earth by promoting sustainable clothing that is ethically produced by independent companies. We are proud to be a Welsh company, so we only stock British brands.

By shopping with us, you are supporting independent, British companies that produce organic baby, toddler and kids clothes with our future, and our children’s future in mind.

How We Help

– Recycled, Natural, Ethical – The brands that we sell take pride in being kind to the planet and the people in their supply chains. You can read more about them here.

– Quality – We only stock clothes that are made to last, which helps reduce clothing waste. Less landfill and less incineration.

– Independent – We support small British businesses who have solid green credentials throughout their manufacturing processes.

– Eco Packaging – We aim to minimise the environmental impact of sending your items to you, so will always use biodegradable packaging and avoid paper receipts wherever possible.

Our Brands

We are proud to partner with the following ethical and sustainable companies:


Kite have strong environmental and ethical principles and are passionate about protecting the planet. All Kite garments are made from the softest organic cotton or fabrics made from organic cotton, recycled plastic bottles or fabrics approved by OEKO-TEX and are proud to be certified by the Soil Association to GOTS (Global Organic Textile Standard). All the elements in Kite’s supply chain have been successfully inspected to ensure they meet comprehensive organic and ethical standards.

Little Green Radicals

London based Little Green Radicals are passionate about fair trade and were one of the first brands in the UK to achieve a Fairtrade certification for cotton. All of their products are organic.


MORI create soft, high-quality products that help to welcome a baby into the world, with a gentle touch from sustainable materials. We love that their items are crafted carefully from sustainable sources, ensuring that manufacturing methods are environmentally conscious, and that only natural materials touch your baby’s delicate skin.

Toby Tiger

Toby Tiger has been leading the way in colourful, ethical and organic childrenswear since it was founded over 20 years ago by best-selling author and knitwear designer Zoe Mellor. Their organic clothes are instantly recognisable: whether it’s signature stripes or soft, fun character appliques, they’re bound to raise a smile on faces of kids and grown-ups everywhere. Buying Toby Tiger means you’re supporting ethical working and doing your bit to protect the planet.


Tootsa MacGinty take pride in sourcing the best fabrics, getting the right fit and designing graphics and motifs in colours that work well together. All of their family-run factories are registered with SEDEX (Suppliers Ethical Data Exchange) to ensure that they conform to ethical standards. They produce beautiful, ethically made, quality childrenswear.


In an ever changing world, Pigeon like to hang on to a few fundamental values. They not only design and create beautiful collections for little people, they also care out where their organic cotton comes from, who makes their clothes, who sells them and who wears them.