Any business that has some form of online presence really needs to ensure they are getting the most out of their SEO marketing company. It has the potential to introduce so many new customers to your products and services. It also plays an ambassador type role in that what is on the site will reflect what your business is, what it does and how professional it seems. You only get one chance to make a first impression, so your site needs to be at its best and above all, be found.