Many people are surprised to learn that choosing the best label printing company in Australia involves more than simply opening the Yellow Pages or typing your request into Google and selecting the first company you come across. To ensure that your labels are of a high quality and meet your exact specifications, a little more thought and consideration is required.
What You Need to Know
For many customers, the first time the come into contact with your brand may be when they see your label on a product they’re about to purchase. For that reason, it’s important that you take the time to design a clever and effective label that will push your product over the line.
• Are these companies expensive?
If you’ve avoided investing in quality labels due to the price, you may want to consider the benefits that professional stickers can bring. They don’t just provide your customers with vital product information – as everything important should be printed onto the label – but they also give the public a positive image of your brand and are great for publicity. Whilst they can be pricy, you’re far more likely to see a return on your investment by choosing a premium label printing company.
• Is there a way to cut costs?
Thankfully, there are a number of things you can do to reduce the initial cost of this service, without giving up on using a professional company. Choose a cheaper material to print your logo on, and have the graphic design work done in house rather than enlisting a third company – you may be able to get a package deal. In general, a good label printing company will work with you to meet your budget needs, and can direct you toward more a more affordable option.
How to Choose a Company
The hardest part of printing labels is choosing the company you want to work with. Rather than using the first company that comes up in your google search, consider these points when deciding on a business.
• Plenty of Experience
Although there is nothing wrong with using a relatively new printer (we all have to start somewhere), using an established one with years of proven expertise can give you real peace of mind. Don’t just look for a company that has been around for a while – ensure that the people involved with your project also have ample experience.
• Serve Your Industry
Ensure that the printer services your particular industry. Whilst some can use any old labels without issue, others require very specific types of materials and adhesives. This includes the food industry, where materials may need to be waterproof. If the company regularly works with similar customers, rest assured that they’ll be able to meet your needs.
• Printing Techniques
Keep in mind that there is more than one printing technique available when it comes to creating attractive labels. Offset and digital are two of the most popular – offset is a traditional method that utilises film, printing plates and ink; whilst digital takes an image on a computer and turns it into a physical medium. Choose your technique wisely.
• Affordable Prices
There is no reason for a quality print job to cost you an arm and a leg, so ensure that you have obtained a quote for your project before pulling the trigger. Some printers charge exorbitant prices, whereas others are much more competitive. In many cases, the larger your order the cheaper the cost per unit will work out to be.
Whilst choosing the best label printing company in Australia is more involved than simply closing your eyes and taking a stab in the dark, we hope that the tips outlined above have given you everything you need to know to make that decision with confidence.