The event-industry, like many other areas of our life, confidently turns to high-tech solutions for holding events at a qualitatively new level. From pre-sales and check-in to post-event gathering, digital trends are everywhere. Here is the list of top 5 technologies in the event market.
1. Face Recognition
Several music festivals and major sporting events are already using the technology and are planning to use it. For example, a face recognition system is planned to be implemented at the Olympics in Tokyo, and a lot of websites are already offering a service for finding people in photos from events.
Facial recognition technology can speed up the registration process as well as make it more secure and accurate. Especially when there are a lot of visitors.
Plus, facial recognition at events is a good way to keep them safe. Pre-stored visitor data can help security professionals identify intruders and take appropriate action before any unforeseen circumstances arise.
Event organisers can judge a person’s emotions by using facial recognition and machine learning technologies (powered by previously labeled data) to identify emotions. It becomes possible to determine what is the true opinion of people about the event, based on their facial expressions.
2. A Virtual Reality
In the event industry, VR is used either as part of hybrid events (both live and virtual) to make them more interactive or for purely virtual events. From presentations to visiting exhibitions, everything can be done using virtual reality.
With the help of VR, virtual tours that can guide visitors to the venue are created. Especially if the event is held in a large area. Without being physically in this location, users can fully explore it using a virtual tour.
Concerts and sporting events become available to users in VR format. For example, the concert of the American violinist Lindsey Stirling was available for viewing to owners of HTC Vive and Oculus Rift virtual reality helmets through the Wave application.
Demonstration of complex and large-sized exhibits
To demonstrate the work of complex mechanisms or insufficiently compact goods at exhibitions, virtual reality is perfect for exhibition stands. This, for example, was done by Interpipe at Wire & Tube Düsseldorf 2018.
3. Data Analysis In The Event Industry
Collecting and analysing data, including in real-time, will be a priority for marketers and organisers in the coming years. The main focus of data analysis is on personalization.
A unique experience
Personalisation is designed primarily to improve the comfort of visitors, allowing them to choose where to sit, on a sofa or chair, at a high or low table, or, for example, stand in a place where it is convenient to arrange things and charge devices.
Analysis of event data in real-time
By collecting and processing data on how the event is going, organisers can see what works and what isn’t, which topics and areas of the showroom are getting more attention, who are the most influential participants, what is the level of visitor engagement and satisfaction, which speakers have good performances, and to whom the audience reacts badly, etc.
4. Development Of Applications For Events
Event application developers have noticed the development and improvement of new technologies, such as AI, and are now integrating them into their own applications to more effectively attract visitors and gain loyal customers.
Artificial intelligence and chatbots
In the future, there may come a time when AI robots will be used as speakers at events.
Today, developers suggest using chatbots designed specifically for events. Some of them can do everything at once: announce events, advise clients, register and inform participants before, during, and after the event, request feedback, and select new events.
5. Eco Aspect Of Events
Nowadays, people can use their phones and multifunctional applications. So information about the event, location map, and schedule will always be with them.
Showrooms and product presentations can be radically transformed with AR – augmented reality. Say goodbye to high transport costs for transporting equipment, limiting greenhouse gas emissions, and trying modern formats for events. Plus, it’s a fun way to get guests’ attention and engage them.
Alternative energy sources
More and more people begin to use eco-friendly energy sources. There is no difference when it comes to event planning. A great choice is using for example eco-friendly solar lighting towers. They are totally hassle-free, they have no cables, don’t make noise, no fumes, no cranes just a great solution for event lighting needs.
The acute deficit of audience involvement is the main problem of events of all levels and formats. The search for opportunities to qualitatively improve the interaction of the speaker with the audience has led to the fact that today the organisers emphasise the “visuals” and synchronisation of presence. More and more different technologies are being developed and implemented: laser and beam shows, interactive installations, 3D-mapping performances, image screens, and systems to ensure the presence of a large audience in the event centre.