With the astounding rise in the number of consumers taking the bulk of their shopping online, it’s easy to see why eCommerce platforms like Shopify are rapidly expanding the features, services, and customization options they offer. With expanded platform complexity, though, comes a sharply increased learning curve. Many companies may find themselves falling behind at one of the most critical points in eCommerce history, sometimes without even knowing it. This article will help you understand why, if you’re working on the Shopify platform, your company needs a Shopify Plus Expert as soon as possible.
1. After Years of Hard Work, It’s Time for the Harvest
ECommerce brands have been pioneers of commerce for almost a decade, and now the big box brands are catching on to the lucrative marketplace that early adopters and smaller brands built. More than ever, customers are buying online; traditionally brick-and-mortar big box brands are bringing customers online with them who are just waiting to buy from competitors offering better prices or higher-quality products. It’s time for eCommerce veterans and young indie brands alike to harvest the fruits of their hard work. Doing so, however, is not easy if you aren’t using your eCommerce platform to its fullest. A Shopify Plus expert can ensure that you get the most out of one of Shopify’s most popular offerings. Don’t miss your opportunity to capitalize on the incredible changes eCommerce is undergoing.
2. You Need to Focus on Business
Let’s face it: you didn’t become an entrepreneur to spend your time tinkering with platform features, reading guides, or watching YouTube tutorials. You’re a businessperson, and, while all entrepreneurs have to be on the front-lines while their business is growing, you should not be taking your focus away from maximizing your business during a competitive and critical time.
A Shopify Plus expert can ensure that your company is making use of every feature and service so that you can focus on running your business and ensuring this boom rockets your company to the top of the industry. Building a storefront, even with incredible tools like Shopify Plus, is time-consuming, technical, and engages a much different skill set than those you use to run a business.
3. Research Requirements Run High
2017 saw Shopify Plus undergo a number of significant changes. With new tools, templates, themes, pricing models, marketing options, and more, keeping on top of every new aspect of the massive platform is a serious undertaking. Having a Shopify Plus expert on hand means that you can forgo extensive research and trust an expert whose job it is to do that research. While it’s always important to understand any tool you use, specialization exists for a reason. Being a jack-of-all-trades is only beneficial for so long before your business’ organizational structure has to evolve to allow for mastery in each department.
You wouldn’t micromanage your top salesperson, so don’t micromanage your platform either; let a devoted specialist, who understands the platform deeply, mold it to your business’ needs.
For many businesses, a single specialist simply isn’t the right solution. For these cases, eCommerce agencies like 1Digital Agency of Philadelphia exist. 1Digital has completely devoted itself and its team to the mastery of eCommerce and has helped numerous companies succeed on the Shopify Plus platform. In addition to being in a position of expertise on Shopify, 1Digital has team members who understand multiple platforms, so that your company can make a smooth move if you’re thinking about migrating from another platform to Shopify Plus. Take the time to visit 1digitalagency.com today to see just how much an agency can bring to your company in these competitive times!